The best time to post on TikTok is not a fixed hour that works for everyone: it depends on when your viewers are online. You can see that yourself in TikTok Studio, under Analytics. If you don’t have enough data yet, test the starting points for the Netherlands in this article first and keep track of what works.
Does the time you post really matter?
A little. TikTok first shows a new video to a small group of viewers. If many of your viewers are online at that moment, the first reactions come in faster. But TikTok also keeps recommending good videos days later. So a strong video posted at an awkward time can still do fine, and a weak video won’t get better at the perfect time.
Think of the time as fine-tuning. The video itself, and especially the first few seconds, matters far more. You will find tips for that in free TikTok likes and followers.
Also be careful with the lists of “best times to post” you find online. They are averages across a huge number of accounts, often with an international audience in other time zones. For an account with its own audience in the Netherlands they say very little.
How to find your best time in TikTok Studio
- Go to your profile and open TikTok Studio. You will find it below your bio or in the menu (the three lines).
- Tap Analytics.
- Open the Viewers tab and scroll down to the most active times. You can switch between hours and days.
- If you have 100 followers or more, also look at the Followers tab: it shows when your followers are active and which countries they are from.
- Convert the times to Dutch time, or to your own time zone (see below).
At the time of writing TikTok shows these times in UTC. In the Netherlands and Belgium it is two hours later than UTC in summer and one hour later in winter. So if 17:00 is shown as the busiest hour, that is 19:00 in summer and 18:00 in winter. Living somewhere else? Then use your own time zone’s difference from UTC. Check in the app which time zone is shown, as that can change. The names of the tabs can also differ slightly between versions of the app.
Many creators post just before the busiest moment, so the video is already there when their viewers come online. Try that out too before you make it a fixed rule.
What time should you post on TikTok if you have no data yet?
A new account doesn’t show any active times yet. Start with moments when people in the Netherlands and Belgium often check their phones. Note that these are not researched best times, but starting points to test, based on a normal daily rhythm of school, work and free time.
| Day | Starting points to test (Dutch time) | Why then |
|---|---|---|
| Monday to Thursday | 7:00 to 8:30, 12:00 to 13:00, 16:00 to 18:00 and 20:00 to 22:00 | On the way to school or work, the lunch break, after school or work, and the evening on the sofa. |
| Friday | 12:00 to 13:00 and 16:00 to 18:00 | Lots of people are out on Friday evening, so start with midday and the late afternoon. |
| Saturday | 10:00 to 12:00 and 20:00 to 22:00 | A later start to the day, and a quiet moment in the evening. |
| Sunday | 10:00 to 12:00 and 19:00 to 22:00 | A slow morning, and the evening at home before a new week. |
Adjust the starting points to your audience. School pupils watch less during school hours, parents of young children often only once the children are asleep, and if you make videos for business owners, the lunch break on a working day can work well. If part of your viewers live in another time zone, you will see that in the countries in your follower data.
How to test it yourself in four weeks
TikTok Studio shows when your viewers are online, but not which moment works best for your videos. This is how to find out:
- Pick two or three time slots from your analytics or from the table above.
- Post at those times for four weeks, ideally with similar videos.
- For each video, note in a simple overview: the day, the time, the views after 24 hours, the percentage of viewers who watched the whole video and the number of new followers.
- After four weeks, compare the time slots. Keep the best one and swap the worst one for a new slot to test.
Look beyond a single outlier. One video that does well may just have had a good topic. Only when the same time slot does better several weeks in a row does it tell you something.
Our free post planner builds this test schedule for you in a few clicks, with the times in your calendar and a tracking sheet for your numbers.
Free toolPost planner for Instagram and TikTokMake a four-week posting schedule and find out which time works best for your followers. With a calendar file and a tracking sheet.Open the plannerHow often should you post on TikTok?
In a guide for businesses (2021, updated in 2023), TikTok advised posting one to four times a day to test what works. In newer guidance in the TikTok Creator Academy it no longer gives a number, but suggests a target you can actually keep up. Research shows what posting more often brings:
- More views per video. Buffer analysed 11.4 million TikTok posts (2025). Accounts posting two to five times a week got 17% more views per video on average than accounts posting once a week; at six to ten times it was 29%, at eleven or more 34%.
- Mainly more chances of a hit. The typical video got around 500 views at every rhythm. Posting more often mostly means more videos that do far better than that.
- Businesses posted 3.7 times a week on TikTok on average in early 2025 (Hootsuite).
A steady three to five videos a week is manageable for most creators, and you learn more from it than from one video a week at the ideal time. If you can’t be online yourself at the busiest moment, schedule your video in advance: at the time of writing you can do that in TikTok Studio, at least on a computer. Do stay nearby in the first hour after posting so you can reply to comments.
What about buying likes or views for a new video?
Some creators buy TikTok views or likes so a new video looks less empty. You can, and it isn’t against the law for your own account, but it only raises the numbers:
- Our standard views and likes come from real-looking, high-quality profiles, not from active people who watch, comment or share.
- Nobody can promise more reach. TikTok decides for itself who sees your video, based on how real viewers respond to it.
- TikTok doesn’t allow buying in its terms and can remove part of it again. With us, usually 10 to 20 percent drops off, mostly in the first week, and we refill that free of charge within 90 days.
- Delivery starts automatically after payment, usually within 10 minutes. We only need the link to your video, never your password.
Using TikTok for a business or as an influencer? Then read whether buying likes is legal first: since 28 May 2022 you are not allowed to mislead consumers in the EU with bought likes, followers or views.
Frequently asked questions about the best time to post on TikTok
What is the best time to post on TikTok in the Netherlands?
The moment your viewers are online, or just before it. You can see that in TikTok Studio under Analytics, at the most active times. If you have no data yet, test times such as 7:00 to 8:30, 12:00 to 13:00, 16:00 to 18:00 and 20:00 to 22:00 Dutch time first, and keep track of which one works best.
What is the best day to post on TikTok?
There is no day that works best for everyone. Whether that is Monday, Tuesday, Thursday or Sunday for you, you can see in TikTok Studio by switching the most active times from hours to days. Spread your videos over the week rather than posting everything on one day.
Which time zone does TikTok use for the most active times?
At the time of writing, UTC. For Dutch and Belgian time, add two hours in summer and one hour in winter. Check in the app which time zone is shown.
How often should you post on TikTok?
There is no required number. Buffer’s research (11.4 million posts, 2025) shows that two to five videos a week already bring 17% more views per video on average than one a week. A fixed rhythm you can keep up for months, for example three to five videos a week, works better than posting every day for a week and then nothing.
Does a video do worse if you post it later?
Not necessarily. TikTok keeps recommending good videos after the first few hours, and some videos only pick up after a few days. The time you post mainly helps with a quick start.
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