Instagram marketing strategie

Instagram Marketing Strategy For 2024

Instagram marketing strategy for 2023. With dozens of different social media platforms, you have many choices as a business to increase your online visibility. Are you hesitating to create an Instagram account for your business? Or have you just done so and are looking for a good Instagram strategy? Then this article is right for you!

We discuss the pros and cons of Instagram, the importance of a good Instagram marketing strategy and take you step by step through the entire process. This way, together we will make sure that your account will soon grow quickly.

The pros and cons of Instagram

Basically, Instagram is interesting for any business that has visual content to offer. This platform, with over 700 million global users, allows for more interaction with your followers and shows through imagery what you stand for. Thereby, Instagram has the following additional benefits:

  • Visual content works well: it is scientifically proven that visual content is processed faster than text.
  • Advertising is possible: making you grow even faster on Instagram.
  • The millennials segment is growing every year: reach this audience through on Instagram.
  • Hashtags make your content visible: allowing you to relate to the right audience faster.

Yet there are also some drawbacks to having a business Instagram account:

  • Time-consuming job: you’re on it weekly or monthly and need to keep triggering your followers with visual content.
  • There is not much room for additional information: the platform offers only a short bio where you can put your information.
  • You cannot place a URL with posts: this makes it more difficult to redirect to a specific page.

Decide for yourself if Instagram is the platform you want to invest your time in in the coming months and ask yourself if your target audience uses Instagram as well. Do you have an older target group? Then you might want to look at Facebook, for example. Do you have a young target audience? Then take a look at the possibilities of TikTok.

Why choose an Instagram marketing strategy?

A good Instagram marketing strategy helps you gain insight from how best to use Instagram and what your target audience finds most appealing. It aims to increase your online visibility and brand awareness, and build an ever-growing online community. If you just post content without thinking about it, it can cause your target audience to not be triggered at all, or not even see the content due to the Instagram algorithm. Which results in fewer followers, likes and comments. That way, your reach on Instagram will never increase. Thereby, an Instagram marketing strategy helps for a thread. You can look back at the plan at any time when you are at a loss as to what to post or when. Even if there are several people managing the account, this way you can make sure that they are all on the same page.

Creating an Instagram strategy step by step

You can also use Instagram with your business to expand your reach and showcase your visual portpolio. But how do you make sure your Instagram strategy aligns well with your marketing and branding? In the following paragraphs, we’ll explain to you step by step how to build an Instagram strategy, and go through all kinds of important components. Like creating an Instagram content strategy and an Instagram hashtags strategy.

Step 1. Objective clearly in view

The first step for your Instagram strategy is to clearly outline your goals. You can use Instagram for different objectives, such as:

  • Inspire people about your product or service
  • Selling as many products as possible
  • Showing more personality so that you build a closer relationship
  • You want to share tips and knowledge so people see you as knowledgeable

Pick up to 2 goals for your Instagram account from the list above or goals you came up with yourself. When you focus on too many different things, it can seem confusing to customers.

Using these 2 objectives, move on to step 2 of this strategy.

Step 2. Instagram content strategy

There are many opportunities for businesses on Instagram. It is important to have an overview for yourself of the different types of content you can all deploy on your account:

  • Instagram post: post a video or photo with description of up to 2200 characters. This content will be posted on followers’ feed and seen on your account.
  • Instagram video (formerly IGTV): this is for longer videos, these can also be seen on your account, under a separate tab.
  • Instagram stories: share a vertical photo, short video or link that people can see for 24 hours. This is mainly used for updates and news and cannot be seen on your account after that, unless you save it and use it for your highlights.
  • Instagram Reels: this is for short videos (corresponds to TikTok videos), these can also be seen on your account, possibly under a separate tab.

Now that you know what different types of content there are, you can make a list of the types of content you want to deploy on Instagram.

Now we are going to work on the content of this content, for this you need your objectives from step 1. Create for yourself 3 content pillars that fit these goals and which describe the topics you will post on this account. Actually, you should see these a bit like themes that the Instagram algorithm can read to place your content with the right audience. For example, three examples of content pillars are; information about the products, examples on how to use the products and helpful tips.

The idea is that you never deviate from these three pillars, and that you don’t post the same pillar every time in a row. If you posted about a new product yesterday, don’t go into another product for the next post, but post a helpful tip. This way you keep your account balanced and make sure you don’t bore users with only ad-like posts.

Step 3. Instagram hashtag strategy

Now that you have your content strategy in place, it’s time to take a closer look at the specifications of these posts. Not only the text you post, but also hashtags play a huge role in the reach of your content.

By applying a smart mix of popular hashtags within your niche, hashtags that your target audience uses often and your own hashtags, the Instagram algorithm ensures that you are visible faster By going through the following steps for each post for a strong Instagram hashtag strategy:

  1. Start your hashtag series with 2 personal hashtags. These are hashtags where all your company’s posts can be found, think of a hashtag with your company name or your motto.
  2. Then post 4 to 6 hashtags that describe your services or hashtags that are popular within your niche.
  3. Then post 3 to 5 hashtags that your target audience often searches for. You can research this by doing keyword research.
  4. End your hashtag series with a few hashtags that are relevant to the post itself. When doing so, make sure you don’t go over 16 hashtags.

Alternate your hashtags per post and see what works best for your account. It’s good to do new hashtag research every six months to make sure your hashtags do stay relevant.

Step 4. What do you post when?

Make a schedule for yourself with what content (and which pillar) you post when. Do this in advance for an entire month, so you can be sure that your content is well balanced. You can do this in Excel, but also in a Word document or on paper. It looks like this, for example: Tuesday, February 11: in-feed post – pillar: products – picture of shampoo – “text to post including hashtags” – 11:00 As you can see there is also a time listed. Want to know what are the right times for your Instagram account to post content on? Then take a look at this blog.

Want to make sure all your content is posted at the right time? Then use an online scheduler.

Step 5. Paid or organic growth

Finally, you need to decide whether you want to invest in your account or grow it organically. Do you choose to invest? Then you can choose, for example, to delve into Instagram ads or work with fake followers to kickstart your account. If you’d rather keep it free, delve into the many online tips on growing your Instagram account organically.

Step 5.5. Analyze and optimize.

Actually, your content strategy is never quite finished. After you’ve been posting for 2 months, it’s time for an analysis moment. Through Instagram Analytics, see which posts did well, where there is improvement and which hashtags resonated best. Using this information, fine-tune your content strategy and hashtags strategy further and further.

Are you also getting started with your Instagram marketing strategy? Then follow the steps above and click here to get more useful information about Instagram’s algorithm.

Leave a Comment

Scroll to Top