Keywords research illustration

How To Do Keyword Research That Shows ‘Hidden Gems’

Doing thorough keyword research

Do you have your own website and are interested in increasing organic traffic to your website? Then it is extremely important to immerse yourself in keyword research. Properly conducted research on the right, most relevant keywords is necessary for your SEO/SEA strategy. In addition, it can help you gain insight into your customer’s behavior.

Everyone, of course, wants to find the “hidden gems,” or the keywords that no one else has found yet and that have tremendous search volume. This tutorial will show you how to find these “hidden gems” and then how to capitalize on them.

Many different factors affect your ranking in the search engines. Of course, relevant content, of high quality, is extremely important. There are also factors such as link building that can take your website to the next level.

For visitors to appreciate the quality of your website, they have to get there first. Therefore, we could conclude that a keyword research is one of the most important steps.

Perhaps you find it difficult to do keyword research correctly or you don’t know exactly what to look for. Then don’t worry. This article was written to offer you a helping hand through this process. You will be given useful tools that can help you get your keyword research right.

Finding suitable keywords

If you want your website to rank high in the search engines, you will need popular keywords. Keywords are words typically used when performing a search. Often referred to as the singular “keyword,” literally translated from the English “keyword. However, it does not have to be just one word. Good, useful search terms, in most cases, consist of multiple words.

There are several strategies for finding appropriate search terms. I will name and briefly explain some useful ways below.

Related searches

I always say, Google is your best friend. In fact, it can also be very helpful in keyword research to consult this search engine. When you have a particular keyword in mind, you can enter it in the Google search bar. To find related searches, scroll to the bottom of the results page. There you will find a list of related searches, where new, relevant search terms can often be found.

Try it yourself. Open Google and enter a main keyword. As you are typing, you will see that the search engine is already giving suggestions automatically, related to the word you entered.


There are many online tools that can help you find relevant keywords. In some cases, you don’t even have to spend money on this. Many of these tools are free or, to some extent, offer free services. I will elaborate on some of the tools that I personally like to use.

Keyword Surfer

This tool is free and thus accessible to everyone. It provides insights into the popularity of keywords. When used properly, this tool can be very useful. You download the Keyword Surfer easily and quickly and with it you automatically add it as an extension to Google. It is one of the fastest ways to reveal search data in a country of your choice. After entering the desired country, the Keyword Surfer will indicate for each search how often it has been searched for in that country. This gives you an at-a-glance view of useful keywords in your region. Also, related keywords will be shown based on popularity in that country.

Answer the Public

This tool comes in both free and paid versions. The program is mainly useful when you write content blogs. In doing so, it is essential to answer the reader’s questions. Answer the public gives you insight into the questions your audience is asking.

Google Trends

Google Trends gives you insight into the interest for a particular search term over a 12-month period. This can be especially useful when you deal with seasonal items in your business, for example. When you compare the results of different search terms, a clear picture will soon emerge. This will help you choose the right search terms.


When you’re doing keyword research, don’t underestimate yourself. Of course, it is good to make use of useful tools such as those described above. However, you must remember that you yourself often already know more than you think. Before you even use the available tools, you can start brainstorming possible topics. Once you have a list down on paper for yourself, you can then continue working with it in Google or one of the available tools.

The use of backlinks

Backlinks are links that point to your website. These links are found on external websites and attribute authority to your website. The more often you are mentioned, the more important your website is, so to speak. Backlinks are viewed by Google as recommendations and thus are important for optimizing your website. Often good quality backlinks cannot be achieved in large quantities for entrepreneurs themselves. Therefore, this is often outsourced to SEO agencies.

You can get backlinks in several ways. You can actively collect them yourself but, as mentioned earlier, this is unfeasible in many cases. Creating backlinks comes with risks. The quality of the links should be so high that the websites on which the links are placed should also have a very good reputation. Unfortunately, most sites where you can place free backlinks do not meet this high quality requirement.

Therefore, there is the option of buying backlinks. However, it can still be quite difficult to determine where to get reliable and quality backlinks. There are a few things you should pay close attention to when buying backlinks. Below I list the most important points.

Buying experience backlinks

When you choose to buy backlinks, choose a company with the necessary, relevant experience in backlinking. Delve into customer reviews to make sure the company provides reliable services.

The context of backlinks

As mentioned earlier, the quality of the links is essential. Also, the context in which the link is placed should be relevant. The page showing the backlinks should be at least partially about the topic of the link in question.

Make clear agreements in advance

When you engage with a link building expert, it is important to make clear agreements in advance. Set quality requirements, for example, consider a minimum domain authority. In addition, make sure you agree on the amount of links in an article and the length of the article. Make sure it is clear to both parties what is expected. This prevents disagreements or even disappointments at a later stage of cooperation.


We can conclude that the

buying backlinks

, anno today, is an indispensable aspect of a good SEO strategy. Since there is a lot on offer on the Internet, it is sometimes difficult to make a good choice. Given that backlinks must meet a number of important requirements, it is important to partner with a company that knows what they are doing. As a website owner, you are undoubtedly incredibly busy with many facets of the business, and we understand that. That’s why we are happy to take some work off your hands. We offer reliable service and backlinks of the highest quality.

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