What engagement is normal for an account of your size? Pick your platform, slide to your number of followers and you will see right away how many likes, comments and views an ordinary post gets. Then enter your own numbers to see where you stand.
Normal for an account of this size
Compare with your own numbers
How to use the calculator
- Pick your platform: Instagram, TikTok, YouTube or Facebook.
- Slide to your number of followers, or type it in the box.
- Read the big number: the share of your followers who like an ordinary post. On TikTok it is about views, on YouTube about likes and comments per 1,000 views. Below it you see comments, shares and saves.
- Compare with your own numbers: enter the average likes and comments of your latest posts. The calculator shows whether that is lower than, in line with or higher than usual for your size.
How does the calculator work?
The ranges come from 2025 and 2026 studies by Modash, HypeAuditor, Socialinsider and others, per platform and per account size. Between two sizes the calculator moves gradually, so the result does not jump when you just cross a border.
Your own engagement rate is your likes plus comments, divided by your number of followers, times 100. For TikTok we compare your views with your followers, and for YouTube we count likes and comments per view, as the studies do.
These are averages. Your niche, your country and the type of post make a big difference, and a post that goes viral will simply land above them. The formulas, worked examples and figures per platform are in how to calculate engagement rate and what’s normal.
How many views are normal for your subscriber count?
If you choose YouTube, you also see how many views a video normally gets at your number of subscribers. No study publishes that by channel size, so we measured it ourselves: 337 public channels with at least three long videos in the past year, in September 2026. Per channel we take the middle views of the ten most recent videos, divided by the subscriber count, and show the middle half of channels.
Read it as a guide, not a study: we found those channels through YouTube search, so they are channels that post actively. Shorts are listed separately, because they are mostly shown to people who do not follow you yet, so your subscriber count says little about them. Below 1,000 subscribers we leave it out, because the numbers vary too much.
More likes or followers?
Bought likes count towards your number, but not as real engagement: they come from profiles that do nothing else. What they do: a new post or a new account looks fuller to the first visitors.
Questions about the calculator
Is the calculator free?
Yes. You do not need an account and you do not have to log in anywhere. The calculation happens in your own browser: the numbers you enter are not sent to us and not stored.
What is a good engagement rate?
That depends on your platform and your number of followers: the bigger the account, the lower the percentage usually is. Pick your platform in the calculator and slide to your number of followers to see the normal range. If your own rate is within it or above it, you are doing well for your size.
Why is my engagement rate lower than normal?
Common causes are followers who are no longer active, posts that match less well with why people follow you, and long breaks between your posts.
Do bought followers count in my engagement rate?
Yes. Bought followers count in your number of followers, but they do not like or comment. If you buy a lot of followers while your likes stay the same, your engagement rate drops. If you buy likes on a post, it goes up for that post. So grow in steps that suit your account.
