{"id":870858,"date":"2026-09-22T09:53:38","date_gmt":"2026-09-22T08:53:38","guid":{"rendered":"https:\/\/www.likes-kopen.nl\/tools\/engagement-rate-calculator\/"},"modified":"2026-09-22T15:14:18","modified_gmt":"2026-09-22T14:14:18","slug":"engagement-rate-calculator","status":"publish","type":"page","link":"https:\/\/www.likes-kopen.nl\/en\/tools\/engagement-rate-calculator\/","title":{"rendered":"Engagement rate calculator"},"content":{"rendered":"<p class=\"lk-lead wp-block-paragraph\">What engagement is normal for an account of your size? Pick your platform, slide to your number of followers and you will see right away how many likes, comments and views an ordinary post gets. Then enter your own numbers to see where you stand.<\/p><div class=\"lk-erc\" id=\"lk-erc-4342\" data-config=\"{&quot;lang&quot;:&quot;en&quot;,&quot;locale&quot;:&quot;en-GB&quot;,&quot;strings&quot;:{&quot;lt1&quot;:&quot;less than 1&quot;,&quot;subscribers&quot;:&quot;Number of subscribers&quot;,&quot;engagements&quot;:&quot;likes and comments&quot;,&quot;per_1000_views&quot;:&quot;per 1,000 views&quot;,&quot;yt_note&quot;:&quot;For YouTube, the studies measure likes and comments per view, not per subscriber.&quot;,&quot;note_small&quot;:&quot;Below 1,000 followers this is an estimate: the studies start at 1,000 followers.&quot;,&quot;note_extra&quot;:&quot;There are no study figures for pages above 1 million followers; this is an estimate.&quot;,&quot;your_views&quot;:&quot;Average views per video&quot;,&quot;your_eng&quot;:&quot;Average likes and comments per video&quot;,&quot;your_views_rate&quot;:&quot;Your views as a share of your followers&quot;,&quot;title&quot;:&quot;Engagement rate calculator&quot;,&quot;platform&quot;:&quot;Platform&quot;,&quot;followers&quot;:&quot;Number of followers&quot;,&quot;normal&quot;:&quot;Normal for an account of this size&quot;,&quot;per_post&quot;:&quot;per post&quot;,&quot;per_video&quot;:&quot;per video&quot;,&quot;likes&quot;:&quot;likes&quot;,&quot;views&quot;:&quot;views&quot;,&quot;comments&quot;:&quot;comments&quot;,&quot;shares&quot;:&quot;shares&quot;,&quot;saves&quot;:&quot;saves&quot;,&quot;of_followers&quot;:&quot;of your followers&quot;,&quot;of_views&quot;:&quot;of views&quot;,&quot;check&quot;:&quot;Compare with your own numbers&quot;,&quot;your_main&quot;:&quot;Average %s per post&quot;,&quot;your_comments&quot;:&quot;Average comments per post&quot;,&quot;your_rate&quot;:&quot;Your engagement rate&quot;,&quot;low&quot;:&quot;Lower than normal for your size&quot;,&quot;ok&quot;:&quot;Normal for your size&quot;,&quot;high&quot;:&quot;Higher than normal for your size&quot;,&quot;source&quot;:&quot;Based on studies by %s. These are averages: your niche, country and type of posts make a big difference.&quot;,&quot;followers_unit&quot;:&quot;followers&quot;},&quot;data&quot;:{&quot;instagram&quot;:{&quot;main_metric&quot;:&quot;likes&quot;,&quot;per&quot;:&quot;followers&quot;,&quot;tiers&quot;:[{&quot;min&quot;:0,&quot;max&quot;:5000,&quot;ref&quot;:2236,&quot;main&quot;:[3.51,4.8],&quot;comments&quot;:[0.0447,0.134],&quot;shares&quot;:null,&quot;saves&quot;:[0.0447,0.0447],&quot;views&quot;:[22.1,111],&quot;spread&quot;:[1.85,6.16]},{&quot;min&quot;:5000,&quot;max&quot;:10000,&quot;ref&quot;:7071,&quot;main&quot;:[1,2.19],&quot;comments&quot;:[0.0141,0.0849],&quot;shares&quot;:null,&quot;saves&quot;:[0.0141,0.0283],&quot;views&quot;:[22.1,111],&quot;spread&quot;:null},{&quot;min&quot;:10000,&quot;max&quot;:50000,&quot;ref&quot;:22361,&quot;main&quot;:[0.57,1.2],&quot;comments&quot;:[0.0179,0.0537],&quot;shares&quot;:null,&quot;saves&quot;:[0.0134,0.0358],&quot;views&quot;:[5.37,36.2],&quot;spread&quot;:[0.24,1.27]},{&quot;min&quot;:50000,&quot;max&quot;:100000,&quot;ref&quot;:70711,&quot;main&quot;:[0.38,1.2],&quot;comments&quot;:[0.0141,0.0311],&quot;shares&quot;:null,&quot;saves&quot;:[0.0141,0.0495],&quot;views&quot;:[5.52,37.9],&quot;spread&quot;:null},{&quot;min&quot;:100000,&quot;max&quot;:500000,&quot;ref&quot;:223607,&quot;main&quot;:[0.41,1],&quot;comments&quot;:[0.012,0.019],&quot;shares&quot;:null,&quot;saves&quot;:[0.0136,0.031],&quot;views&quot;:[4.79,29.7],&quot;spread&quot;:[0.16,0.93]},{&quot;min&quot;:500000,&quot;max&quot;:1000000,&quot;ref&quot;:707107,&quot;main&quot;:[0.45,1],&quot;comments&quot;:[0.012,0.019],&quot;shares&quot;:null,&quot;saves&quot;:[0.0136,0.031],&quot;views&quot;:[5.64,32.7],&quot;spread&quot;:null},{&quot;min&quot;:1000000,&quot;max&quot;:10000000,&quot;ref&quot;:3162278,&quot;main&quot;:[0.51,1.2],&quot;comments&quot;:null,&quot;shares&quot;:null,&quot;saves&quot;:null,&quot;views&quot;:[2.91,16.1],&quot;spread&quot;:[0.22,1.08]}],&quot;sources&quot;:[&quot;https:\\\/\\\/www.modash.io\\\/engagement-rate-calculator&quot;,&quot;https:\\\/\\\/hypeauditor.com\\\/free-tools\\\/instagram-engagement-calculator\\\/&quot;,&quot;https:\\\/\\\/hypeauditor.com\\\/state-of-influencer-marketing-2025\\\/&quot;,&quot;https:\\\/\\\/hypeauditor.com\\\/free-tools\\\/instagram-average-views-calculator\\\/&quot;,&quot;https:\\\/\\\/www.socialinsider.io\\\/social-media-benchmarks\\\/instagram&quot;],&quot;note&quot;:&quot;main: low = Modash median likes per post \\\/ followers (84M+ creator profiles, checked Sept 2026); high = HypeAuditor average (likes + comments) \\\/ followers for the nearest HypeAuditor tier (1k-5k 4.8%, 20k-100k 1.2%, 100k-1M 1.0%, 1M+ 1.2%, page says 2026) and for 5k-10k the HypeAuditor State of Influencer Marketing 2025 nano figure 2.19% (1k-10k, 2024 data). So the range runs from the typical (median) creator to the average creator. comments and saves: Socialinsider 2025 per-post counts of business pages (min to max over Reels, carousels and images), converted at ref; creators usually get more comments than brands, so treat comments as a conservative estimate. shares: no tiered source. Business accounts score lower than creators (Socialinsider 2025: 0.48% (likes + comments) per follower; Rival IQ 2025 data: median 0.30%).&quot;},&quot;tiktok&quot;:{&quot;main_metric&quot;:&quot;views&quot;,&quot;per&quot;:&quot;followers&quot;,&quot;tiers&quot;:[{&quot;min&quot;:0,&quot;max&quot;:10000,&quot;ref&quot;:3162,&quot;main&quot;:[8.85,24],&quot;likes&quot;:[0.863,2.79],&quot;comments&quot;:[0.0209,0.0702],&quot;shares&quot;:[0.0886,0.332],&quot;saves&quot;:null,&quot;views_abs&quot;:[280,760],&quot;er_per_view&quot;:[11.17,13.05]},{&quot;min&quot;:10000,&quot;max&quot;:50000,&quot;ref&quot;:22361,&quot;main&quot;:[2.59,15.7],&quot;likes&quot;:[0.208,1.25],&quot;comments&quot;:[0.00392,0.0236],&quot;shares&quot;:[0.0188,0.113],&quot;saves&quot;:null,&quot;views_abs&quot;:[580,3500],&quot;er_per_view&quot;:[8.88,8.88]},{&quot;min&quot;:50000,&quot;max&quot;:100000,&quot;ref&quot;:70711,&quot;main&quot;:[1.84,17.5],&quot;likes&quot;:[0.129,1.23],&quot;comments&quot;:[0.00192,0.0184],&quot;shares&quot;:[0.00962,0.0918],&quot;saves&quot;:null,&quot;views_abs&quot;:[1300,12400],&quot;er_per_view&quot;:[7.63,7.63]},{&quot;min&quot;:100000,&quot;max&quot;:500000,&quot;ref&quot;:223607,&quot;main&quot;:[1.52,16.1],&quot;likes&quot;:[0.0996,1.05],&quot;comments&quot;:[0.00126,0.0134],&quot;shares&quot;:[0.00601,0.0637],&quot;saves&quot;:null,&quot;views_abs&quot;:[3400,36000],&quot;er_per_view&quot;:[7.03,7.03]},{&quot;min&quot;:500000,&quot;max&quot;:1000000,&quot;ref&quot;:707107,&quot;main&quot;:[1.77,16.1],&quot;likes&quot;:[0.107,0.975],&quot;comments&quot;:[0.00136,0.0123],&quot;shares&quot;:[0.00649,0.0589],&quot;saves&quot;:null,&quot;views_abs&quot;:[12500,113500],&quot;er_per_view&quot;:[6.52,6.52]},{&quot;min&quot;:1000000,&quot;max&quot;:10000000,&quot;ref&quot;:3162278,&quot;main&quot;:[1.01,8.85],&quot;likes&quot;:[0.0615,0.538],&quot;comments&quot;:[0.000778,0.00681],&quot;shares&quot;:[0.00371,0.0325],&quot;saves&quot;:null,&quot;views_abs&quot;:[32000,280000],&quot;er_per_view&quot;:[6.52,6.52]}],&quot;sources&quot;:[&quot;https:\\\/\\\/hypeauditor.com\\\/free-tools\\\/tiktok-average-views-calculator\\\/&quot;,&quot;https:\\\/\\\/www.modash.io\\\/tiktok-engagement-rate-calculator&quot;,&quot;https:\\\/\\\/www.socialinsider.io\\\/social-media-benchmarks\\\/tiktok&quot;,&quot;https:\\\/\\\/www.socialinsider.io\\\/social-media-benchmarks\\\/social-media-video-statistics&quot;],&quot;note&quot;:&quot;main: HypeAuditor median views per post, \\&quot;Average\\&quot; band per tier (views_abs), converted at ref. Socialinsider brand averages (2025: 350, 945, 3.240, 9.900, 34.900 views for 1-5K .. 100K-1M; H1 2026: 317 .. 22.700) fall inside these bands. likes, comments, shares = views range x Modash median engagement per view (er_per_view) x the share of likes, comments and shares in Socialinsider 2025 per-post averages for the matching tier (for 0-10k the envelope of the 1-5K and 5-10K mixes, for 100k+ the 100K-1M mix). saves: no tiered source. Per-follower averages in brand studies are higher (Socialinsider 2025: 3.73%; Rival IQ 2025 data: median 2.01%) because averages include viral videos; these ranges describe an ordinary video.&quot;},&quot;youtube&quot;:{&quot;main_metric&quot;:&quot;engagements (likes + comments)&quot;,&quot;per&quot;:&quot;views&quot;,&quot;tiers&quot;:[{&quot;min&quot;:0,&quot;max&quot;:10000,&quot;ref&quot;:3162,&quot;main&quot;:[1.98,6.81],&quot;median&quot;:3.77,&quot;median_modash&quot;:[2.9,3.03],&quot;shorts_median&quot;:2.23,&quot;comments&quot;:null,&quot;shares&quot;:null,&quot;saves&quot;:null},{&quot;min&quot;:10000,&quot;max&quot;:100000,&quot;ref&quot;:31623,&quot;main&quot;:[2.02,6.69],&quot;median&quot;:3.84,&quot;median_modash&quot;:[2.82,2.84],&quot;shorts_median&quot;:2.59,&quot;comments&quot;:null,&quot;shares&quot;:null,&quot;saves&quot;:null},{&quot;min&quot;:100000,&quot;max&quot;:1000000,&quot;ref&quot;:316228,&quot;main&quot;:[1.69,5.77],&quot;median&quot;:3.29,&quot;median_modash&quot;:[2.78,2.89],&quot;shorts_median&quot;:2.7,&quot;comments&quot;:null,&quot;shares&quot;:null,&quot;saves&quot;:null},{&quot;min&quot;:1000000,&quot;max&quot;:10000000,&quot;ref&quot;:3162278,&quot;main&quot;:[1.23,4.5],&quot;median&quot;:2.56,&quot;median_modash&quot;:[2.53,2.53],&quot;shorts_median&quot;:2.53,&quot;comments&quot;:null,&quot;shares&quot;:null,&quot;saves&quot;:null}],&quot;sources&quot;:[&quot;https:\\\/\\\/creatordb.app\\\/research\\\/youtube-view-count-change\\\/&quot;,&quot;https:\\\/\\\/www.modash.io\\\/youtube-engagement-rate-calculator&quot;,&quot;https:\\\/\\\/www.quid.com\\\/knowledge-hub\\\/resource-library\\\/blog\\\/2026-social-media-industry-benchmark-report&quot;],&quot;note&quot;:&quot;Values are percent of VIEWS, not of subscribers: no reputable source publishes views per video as a share of subscribers by channel size, so the calculator should show YouTube per 1.000 views (for example \\&quot;per 1.000 weergaven 20 tot 68 likes en reacties\\&quot;) or ask for the views of a video. main = CreatorDB 25th to 75th percentile across channels (the middle half) of (likes + comments) \\\/ views over the 20 latest long-form uploads, measured 18-08-2026 on 1,466,581 channels. No source splits likes from comments, so comments is null. YouTube counts every view from the first frame for all formats since 24-08-2026 (Shorts since March 2025); engagement per view measured after that date will be lower than these figures. Only per-subscriber figure found: Rival IQ 2026 report, brands, median 0.21% engagement per subscriber (2025 data).&quot;,&quot;views_per_subscriber&quot;:null},&quot;facebook&quot;:{&quot;main_metric&quot;:&quot;likes (all reactions)&quot;,&quot;per&quot;:&quot;followers&quot;,&quot;tiers&quot;:[{&quot;min&quot;:0,&quot;max&quot;:5000,&quot;ref&quot;:2236,&quot;main&quot;:[0.214,0.358],&quot;comments&quot;:[0.0429,0.0447],&quot;shares&quot;:[0.0429,0.0894],&quot;saves&quot;:null},{&quot;min&quot;:5000,&quot;max&quot;:10000,&quot;ref&quot;:7071,&quot;main&quot;:[0.17,0.226],&quot;comments&quot;:[0.0141,0.0707],&quot;shares&quot;:[0.0141,0.0283],&quot;saves&quot;:null},{&quot;min&quot;:10000,&quot;max&quot;:50000,&quot;ref&quot;:22361,&quot;main&quot;:[0.134,0.176],&quot;comments&quot;:[0.00894,0.0358],&quot;shares&quot;:[0.00894,0.0179],&quot;saves&quot;:null},{&quot;min&quot;:50000,&quot;max&quot;:100000,&quot;ref&quot;:70711,&quot;main&quot;:[0.0636,0.151],&quot;comments&quot;:[0.00707,0.0184],&quot;shares&quot;:[0.00566,0.0129],&quot;saves&quot;:null},{&quot;min&quot;:100000,&quot;max&quot;:1000000,&quot;ref&quot;:316228,&quot;main&quot;:[0.0215,0.123],&quot;comments&quot;:[0.00316,0.0169],&quot;shares&quot;:[0.00158,0.0101],&quot;saves&quot;:null},{&quot;min&quot;:1000000,&quot;max&quot;:10000000,&quot;ref&quot;:3162278,&quot;main&quot;:[0.0215,0.123],&quot;comments&quot;:[0.00316,0.0169],&quot;shares&quot;:[0.00158,0.0101],&quot;saves&quot;:null,&quot;extrapolated&quot;:true}],&quot;sources&quot;:[&quot;https:\\\/\\\/www.socialinsider.io\\\/social-media-benchmarks\\\/facebook&quot;,&quot;https:\\\/\\\/www.socialinsider.io\\\/social-media-benchmarks\\\/social-media-video-statistics&quot;,&quot;https:\\\/\\\/get.rivaliq.com\\\/hubfs\\\/eBooks\\\/2025-Social-Media-Industry-Benchmark-Report.pdf&quot;],&quot;note&quot;:&quot;Business pages only (no creator benchmark by page size found). Each range is the envelope of two Socialinsider methods: (a) 2025 average likes, comments and shares per post for status, album, Reel and image posts (link posts left out), converted at ref; (b) 2026 H1 Facebook Reels engagement rate per follower for the tier (0.30, 0.25, 0.20, 0.18, 0.15%) split by the tier&#039;s Reel mix of likes, comments and shares. The methods disagree most for 100K-1M pages (0.02% vs 0.12% likes), hence the wide range. Sources stop at 1M followers: the 1M-10M tier copies 100K-1M (extrapolated). Cross-check: Rival IQ median for brands with 25.000 to 1M fans 0.046% (2024 data), flat in 2025.&quot;}}}\"><div class=\"lk-erc__row\"><span class=\"lk-erc__label\" id=\"lk-erc-4342-pl\">Platform<\/span><div class=\"lk-erc__tabs\" role=\"radiogroup\" aria-labelledby=\"lk-erc-4342-pl\"><button type=\"button\" role=\"radio\" aria-checked=\"true\" data-platform=\"instagram\">Instagram<\/button><button type=\"button\" role=\"radio\" aria-checked=\"false\" data-platform=\"tiktok\">TikTok<\/button><button type=\"button\" role=\"radio\" aria-checked=\"false\" data-platform=\"youtube\">YouTube<\/button><button type=\"button\" role=\"radio\" aria-checked=\"false\" data-platform=\"facebook\">Facebook<\/button><\/div><\/div><div class=\"lk-erc__row\"><label class=\"lk-erc__label\" for=\"lk-erc-4342-f\">Number of followers<\/label><div class=\"lk-erc__slider\"><input type=\"range\" id=\"lk-erc-4342-f\" min=\"0\" max=\"1000\" step=\"1\" value=\"400\"><input type=\"text\" inputmode=\"numeric\" class=\"lk-erc__num\" aria-label=\"Number of followers\" value=\"\"><\/div><\/div><div class=\"lk-erc__result\" aria-live=\"polite\"><p class=\"lk-erc__normal\">Normal for an account of this size<\/p><p class=\"lk-erc__big\"><\/p><p class=\"lk-erc__bigsub\"><\/p><ul class=\"lk-erc__small\"><\/ul><p class=\"lk-erc__note\"><\/p><\/div><details class=\"lk-erc__check\"><summary>Compare with your own numbers<\/summary><div class=\"lk-erc__own\"><label><span class=\"lk-erc__own-main\"><\/span><input type=\"text\" inputmode=\"numeric\" class=\"lk-erc__in-main\"><\/label><label><span class=\"lk-erc__own-second\">Average comments per post<\/span><input type=\"text\" inputmode=\"numeric\" class=\"lk-erc__in-comments\"><\/label><p class=\"lk-erc__verdict\" aria-live=\"polite\"><\/p><\/div><\/details><p class=\"lk-erc__source\"><\/p><\/div><h2 class=\"wp-block-heading\">How to use the calculator<\/h2><ol class=\"wp-block-list\"><li><strong>Pick your platform:<\/strong> Instagram, TikTok, YouTube or Facebook.<\/li><li><strong>Slide to your number of followers<\/strong>, or type it in the box.<\/li><li><strong>Read the big number:<\/strong> the share of your followers who like an ordinary post. On TikTok it is about views, on YouTube about likes and comments per 1,000 views. Below it you see comments, shares and saves.<\/li><li><strong>Compare with your own numbers:<\/strong> enter the average likes and comments of your latest posts. The calculator shows whether that is lower than, in line with or higher than usual for your size.<\/li><\/ol><h2 class=\"wp-block-heading\">How does the calculator work?<\/h2><p class=\"wp-block-paragraph\">The ranges come from 2025 and 2026 studies by Modash, HypeAuditor, Socialinsider and others, per platform and per account size. Between two sizes the calculator moves gradually, so the result does not jump when you just cross a border.<\/p><p class=\"wp-block-paragraph\">Your own engagement rate is your likes plus comments, divided by your number of followers, times 100. For TikTok we compare your views with your followers, and for YouTube we count likes and comments per view, as the studies do.<\/p><p class=\"wp-block-paragraph\">These are averages. Your niche, your country and the type of post make a big difference, and a post that goes viral will simply land above them. The formulas, worked examples and figures per platform are in <a href=\"https:\/\/www.likes-kopen.nl\/en\/how-to-calculate-engagement-rate\/\">how to calculate engagement rate and what&#8217;s normal<\/a>.<\/p><section class=\"wp-block-group lk-faq-list is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading\">Questions about the calculator<\/h2><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Is the calculator free?<\/summary><p class=\"wp-block-paragraph\">Yes. You do not need an account and you do not have to log in anywhere. The calculation happens in your own browser: the numbers you enter are not sent to us and not stored.<\/p><\/details><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>What is a good engagement rate?<\/summary><p class=\"wp-block-paragraph\">That depends on your platform and your number of followers: the bigger the account, the lower the percentage usually is. Pick your platform in the calculator and slide to your number of followers to see the normal range. If your own rate is within it or above it, you are doing well for your size.<\/p><\/details><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Why is my engagement rate lower than normal?<\/summary><p class=\"wp-block-paragraph\">Common causes are followers who are no longer active, posts that match less well with why people follow you, and long breaks between your posts.<\/p><\/details><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Do bought followers count in my engagement rate?<\/summary><p class=\"wp-block-paragraph\">Yes. Bought followers count in your number of followers, but they do not like or comment. If you buy a lot of followers while your likes stay the same, your engagement rate drops. If you buy likes on a post, it goes up for that post. So grow in steps that suit your account.<\/p><\/details><\/section>","protected":false},"excerpt":{"rendered":"<p>What engagement is normal for an account of your size? Pick your platform, slide to your number of followers and you will see right away how many likes, comments and views an ordinary post gets. Then enter your own numbers to see where you stand. How to use the calculator How does the calculator work? 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